BILLY DUVALLE

®2024

BROWN AGEECY

BROWN AGEECY

Migrant Legal — Legal Services Company for Migrants in Poland

Migrant Legal helps migrants legalize their stay and work in Poland. Initially, the client had an inactive Instagram account with only 50 followers, no strategy, visual identity, or clear positioning. The niche is challenging for advertising, so the main focus was placed on strategy, content, and organic growth.

Migrant Legal helps migrants legalize their stay and work in Poland. Initially, the client had an inactive Instagram account with only 50 followers, no strategy, visual identity, or clear positioning. The niche is challenging for advertising, so the main focus was placed on strategy, content, and organic growth.

Client

Senseya

DELIVERABLES

Market & competitor analysis, brand mission & positioning, archetypes & tone of voice, full brand identity, marketing strategy & funnels, regular content production, lead magnets & scripts, influencer collaborations

Problem

Inactive Instagram with 50 followers, no strategy or brand identity, low trust, weak USP, strong competitors

Resultat

525 followers, 116K+ total reach, viral posts up to 390K, 153+ lead magnet downloads, 140 qualified leads (CTR 15%), ROMI 85%, ROAS 343%, boosted brand awareness and consistent organic growth

Problem - No clear marketing strategy. - The account lacked trust and did not generate clients. - No brand identity, visual style, or clear USP. - Competitors were already active in the market but didn’t offer simple and accessible solutions.

Problem - No clear marketing strategy. - The account lacked trust and did not generate clients. - No brand identity, visual style, or clear USP. - Competitors were already active in the market but didn’t offer simple and accessible solutions.

Solution - Conducted market and competitor analysis: compared offers, identified weak points, and defined differentiation. - Developed brand mission and positioning, defined archetypes (Mentor + Caregiver), and created the tone of voice. - Designed full brand identity (logo, color palette, typography, visual style). - Built a marketing strategy: content plan, funnels, ad scenarios. - Launched regular content production: shootings, design, editing. - Created lead magnets and client communication scripts. - Organized influencer collaborations to convert audiences into followers with lead magnets.

Solution - Conducted market and competitor analysis: compared offers, identified weak points, and defined differentiation. - Developed brand mission and positioning, defined archetypes (Mentor + Caregiver), and created the tone of voice. - Designed full brand identity (logo, color palette, typography, visual style). - Built a marketing strategy: content plan, funnels, ad scenarios. - Launched regular content production: shootings, design, editing. - Created lead magnets and client communication scripts. - Organized influencer collaborations to convert audiences into followers with lead magnets.

Result - Audience growth: 525 followers. - Total profile reach: 116,000+. - Viral posts with reach: 390K, 148K, 88.7K, 52.6K, 48.9K. - 153+ lead magnet downloads and 140 qualified leads (CTR 15%). - ROMI 85%, ROAS 343% (August 2024). - Active growth of social media: higher reach, followers, and brand awareness. - Brand is remembered for its unique style, highlighted by clients. - Organic audience growth thanks to content and integrations. - Packaged lead magnets and useful materials for followers and clients. - Regular shootings and content updates.

Result - Audience growth: 525 followers. - Total profile reach: 116,000+. - Viral posts with reach: 390K, 148K, 88.7K, 52.6K, 48.9K. - 153+ lead magnet downloads and 140 qualified leads (CTR 15%). - ROMI 85%, ROAS 343% (August 2024). - Active growth of social media: higher reach, followers, and brand awareness. - Brand is remembered for its unique style, highlighted by clients. - Organic audience growth thanks to content and integrations. - Packaged lead magnets and useful materials for followers and clients. - Regular shootings and content updates.

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