Patitos Club — NFT Game Strategy & Brand Development
Patitos Club is an NFT game project in Telegram, currently in the development stage. Our team joined at the very beginning to lay the strategic foundation: from analytics and positioning to the game structure itself and the preparation of initial community materials.
Patitos Club is an NFT game project in Telegram, currently in the development stage. Our team joined at the very beginning to lay the strategic foundation: from analytics and positioning to the game structure itself and the preparation of initial community materials.
Client
Patitos Club
DELIVERABLES
Analytics, Positioning Strategy, Game Mechanics, Content Plan, Communication Materials
Problem
Weak brand identity, unclear positioning, no game structure
Resultat
Strategic & analytical foundation built, clear brand direction, ready-to-launch game framework
What We Did 1. Analytics & Research - Full target audience analysis: motivations, barriers, and triggers. - Competitor and market research of NFT games and Telegram-based projects. - Identification of potential and unique entry points. 2. Strategy & Positioning - Defined the brand archetype and strategic direction. - Developed a go-to-market roadmap aligned with industry trends. - Assisted with naming and building the brand legend.
What We Did 1. Analytics & Research - Full target audience analysis: motivations, barriers, and triggers. - Competitor and market research of NFT games and Telegram-based projects. - Identification of potential and unique entry points. 2. Strategy & Positioning - Defined the brand archetype and strategic direction. - Developed a go-to-market roadmap aligned with industry trends. - Assisted with naming and building the brand legend.
3. Game Mechanics & Structure - Designed a full scheme of the NFT game in Telegram: mechanics, levels, and in-game processes. - Created a gamification system to increase engagement. 4. Content & Communication - Prepared a detailed content plan for Telegram. - Produced the first posts for the community group. - Developed a presentation for investors and partners showcasing the idea, strategy, and game mechanics.
3. Game Mechanics & Structure - Designed a full scheme of the NFT game in Telegram: mechanics, levels, and in-game processes. - Created a gamification system to increase engagement. 4. Content & Communication - Prepared a detailed content plan for Telegram. - Produced the first posts for the community group. - Developed a presentation for investors and partners showcasing the idea, strategy, and game mechanics.
Current Results - Built a complete strategic and analytical foundation for the project. - Delivered key documents: strategy, game structure, brand positioning, and archetype. - Produced communication materials (presentation and Telegram posts). - The project is still under development but already has a strong base for market entry.
Current Results - Built a complete strategic and analytical foundation for the project. - Delivered key documents: strategy, game structure, brand positioning, and archetype. - Produced communication materials (presentation and Telegram posts). - The project is still under development but already has a strong base for market entry.
