PUDRA & INSIDE — Fashion Shoot for Drop Launch & Social Media Management
PUDRA & INSIDE is a local fashion brand for which we developed and executed a full visual content package for the new drop. Our goal was to create a strong image shoot concept, produce photo and video materials for Instagram and TikTok, and manage the brand’s social media during the collection launch.
PUDRA & INSIDE is a local fashion brand for which we developed and executed a full visual content package for the new drop. Our goal was to create a strong image shoot concept, produce photo and video materials for Instagram and TikTok, and manage the brand’s social media during the collection launch.
Client
PUDRA & INSIDE
DELIVERABLES
Image concept development, studio photoshoot, runway video, Instagram feed mockup, TikTok/Instagram edits, social media management, backstage support.
Problem
Inconsistent visual identity for new SKUs, lack of engaging drop concept, and need for cohesive Instagram/TikTok content.
Resultat
Produced high-impact photo/video content, aligned Instagram profile with new SKUs, boosted story reach to 3–5K views, and strengthened brand communication during the drop launch.
Challenge - The brand lacked a consistent visual system for introducing new SKUs (shirts and hoodies). - They needed a unique idea that would combine image-driven aesthetics with commercial usability. - It was important to visualize how the content would fit into the Instagram profile and spark audience interest in the drop.
Challenge - The brand lacked a consistent visual system for introducing new SKUs (shirts and hoodies). - They needed a unique idea that would combine image-driven aesthetics with commercial usability. - It was important to visualize how the content would fit into the Instagram profile and spark audience interest in the drop.
Our Approach 1. Image Concept “Clothes from Space” - Developed a detailed brief with sci-fi aesthetics: silver, concrete, neon, capsules, and teleport scenes. - Selected props and storyboarded scenarios (teleport, unboxing, activation, and finale with projection slogans like “Clothes from Another Planet”). - The client decided not to implement this concept, but it remains a showcase of our creative depth in the portfolio. 2. Executed Studio Shoot - Produced a series of photos highlighting the new shirts that set the mood for the drop. - Built a mock Instagram feed from selected shots to demonstrate how the profile would look post-shoot. - Filmed a runway video on a treadmill — a trending format that brings outfits to life and makes the brand stand out. - Edited content for Instagram & TikTok, including short-form videos. - Styled the shoot under the concept “How we style PUDRA” with three directions: Brown+Red, Commercial Vibes, Simple use. 3. Production & Support - Managed the brand’s social media for several weeks: average story reach was 3–5K views. - Collected video concepts, prepared moodboards, and shot backstage content for instant posting. - Assisted on set: from steaming clothes to building complex constructions for specific video angles. - Worked in close collaboration with PUDRA’s photographer, integrating into the production process seamlessly.
Our Approach 1. Image Concept “Clothes from Space” - Developed a detailed brief with sci-fi aesthetics: silver, concrete, neon, capsules, and teleport scenes. - Selected props and storyboarded scenarios (teleport, unboxing, activation, and finale with projection slogans like “Clothes from Another Planet”). - The client decided not to implement this concept, but it remains a showcase of our creative depth in the portfolio. 2. Executed Studio Shoot - Produced a series of photos highlighting the new shirts that set the mood for the drop. - Built a mock Instagram feed from selected shots to demonstrate how the profile would look post-shoot. - Filmed a runway video on a treadmill — a trending format that brings outfits to life and makes the brand stand out. - Edited content for Instagram & TikTok, including short-form videos. - Styled the shoot under the concept “How we style PUDRA” with three directions: Brown+Red, Commercial Vibes, Simple use. 3. Production & Support - Managed the brand’s social media for several weeks: average story reach was 3–5K views. - Collected video concepts, prepared moodboards, and shot backstage content for instant posting. - Assisted on set: from steaming clothes to building complex constructions for specific video angles. - Worked in close collaboration with PUDRA’s photographer, integrating into the production process seamlessly.
Results - Delivered ready-to-use photo and video content for the drop. - Instagram profile was strategically aligned with new SKUs. - Strengthened brand communication: stories consistently reached 3–5K views. - Thanks to our holistic approach (concept, production, social media management), the drop launch was supported with strong visuals and active audience engagement. - The studio’s portfolio now includes two types of cases: a realized commercial shoot and an image concept.
Results - Delivered ready-to-use photo and video content for the drop. - Instagram profile was strategically aligned with new SKUs. - Strengthened brand communication: stories consistently reached 3–5K views. - Thanks to our holistic approach (concept, production, social media management), the drop launch was supported with strong visuals and active audience engagement. - The studio’s portfolio now includes two types of cases: a realized commercial shoot and an image concept.
